Post by moon125 on Nov 10, 2024 4:54:58 GMT
It is commonly believed that media advertising is a luxury and the exclusive prerogative of large companies. But this is a misconception. It was only before. Today, the cost of media advertising is a criterion that depends on the chosen format, the required coverage, and the goal of the advertising campaign. In practice, there are many factors. Therefore, to say unequivocally that media advertising is expensive and not available to small businesses is a mistake. A very serious one. Because of it, many companies lose profits as a result of "advertising inaction."
Advertising in this format provides certain shopify website design competitive advantages. Constant displays to potential clients contribute to brand recognition and the formation of trust. The result is greater profit compared to the case when a business refuses this promotion format.
Before we dive into the topic, let's look at the main features of media advertising and figure out what it really is.
Display advertising is...
Banners, short videos, animation – anything that can attract the attention of a potential client. This is media advertising. The key task facing it is to increase the level of people's interest in the product offered by the company or the advertised service.
Compared to contextual advertising, which is aimed at "warm" clients and direct sales, display advertising helps to develop interest, increase loyalty and ensure trust.
Why so many nuances, why is there no universal tool? Everything is explained simply. There are potential clients with already formed demand and those who have not heard about your product or service yet. There are many more of the latter.
Display advertising allows you to introduce a wide range of people to your offer and form their need for it. Display advertising can be shown to users based on certain characteristics or actions. For example, only to residents of Moscow aged 35-45 or to those who read the article or watched the video to the end.
2-media-advertisement-in-yandex.jpg
However, it should be noted that media advertising is not a tool characterized by quick conversion. It is only the first step towards attracting a potential client, drawing him into the sales funnel. The effect of media advertising is delayed, so comparing the money invested with the incoming applications in this case is inappropriate.
Formats available to businesses
There are many media advertising formats. These are classic banners and videos, animation and more. Businesses have the opportunity to use all at once or separately. The choice is yours.
The media advertising formats are as follows:
Banners. They can be both small and large. They are placed on the main pages. In general, they are horizontally located and are clearly visible.
Videos. These are videos posted on various Yandex resources, as well as on partner sites.
Banners in the advertising network. These are animations and static banners of different sizes. They provide good coverage. A popular option is video banners with an automatic playback function.
Advertising on thematic services owned by Yandex. These are the same banners, branded pages on sites where the audience with specific interests lives. Such advertising can be placed on Yandex Zen, Yandex Real Estate, Yandex Afisha, Yandex Market and elsewhere.
Banners and pins on geo-services. A good option if you work in a specific location. A potential client will be able to see the ad when planning a trip or when searching for an establishment of your theme on the map.
The payment methods also depend on the placement options. The following are possible: a fixed price per thousand impressions, purchasing a package, or participating in a media auction (here you set the rate for 1,000 impressions of a static banner or one video view). You can also use automatic strategies.
When Display Advertising Can Help You
3-media-advertisement-in-yandex.jpg
Let's imagine common scenarios where display advertising would be the best choice to achieve the goal.
Advertising in this format provides certain shopify website design competitive advantages. Constant displays to potential clients contribute to brand recognition and the formation of trust. The result is greater profit compared to the case when a business refuses this promotion format.
Before we dive into the topic, let's look at the main features of media advertising and figure out what it really is.
Display advertising is...
Banners, short videos, animation – anything that can attract the attention of a potential client. This is media advertising. The key task facing it is to increase the level of people's interest in the product offered by the company or the advertised service.
Compared to contextual advertising, which is aimed at "warm" clients and direct sales, display advertising helps to develop interest, increase loyalty and ensure trust.
Why so many nuances, why is there no universal tool? Everything is explained simply. There are potential clients with already formed demand and those who have not heard about your product or service yet. There are many more of the latter.
Display advertising allows you to introduce a wide range of people to your offer and form their need for it. Display advertising can be shown to users based on certain characteristics or actions. For example, only to residents of Moscow aged 35-45 or to those who read the article or watched the video to the end.
2-media-advertisement-in-yandex.jpg
However, it should be noted that media advertising is not a tool characterized by quick conversion. It is only the first step towards attracting a potential client, drawing him into the sales funnel. The effect of media advertising is delayed, so comparing the money invested with the incoming applications in this case is inappropriate.
Formats available to businesses
There are many media advertising formats. These are classic banners and videos, animation and more. Businesses have the opportunity to use all at once or separately. The choice is yours.
The media advertising formats are as follows:
Banners. They can be both small and large. They are placed on the main pages. In general, they are horizontally located and are clearly visible.
Videos. These are videos posted on various Yandex resources, as well as on partner sites.
Banners in the advertising network. These are animations and static banners of different sizes. They provide good coverage. A popular option is video banners with an automatic playback function.
Advertising on thematic services owned by Yandex. These are the same banners, branded pages on sites where the audience with specific interests lives. Such advertising can be placed on Yandex Zen, Yandex Real Estate, Yandex Afisha, Yandex Market and elsewhere.
Banners and pins on geo-services. A good option if you work in a specific location. A potential client will be able to see the ad when planning a trip or when searching for an establishment of your theme on the map.
The payment methods also depend on the placement options. The following are possible: a fixed price per thousand impressions, purchasing a package, or participating in a media auction (here you set the rate for 1,000 impressions of a static banner or one video view). You can also use automatic strategies.
When Display Advertising Can Help You
3-media-advertisement-in-yandex.jpg
Let's imagine common scenarios where display advertising would be the best choice to achieve the goal.